The fragrance connoisseurs at Jo Malone
yesterday opened the doors to their brand new boutique in the heart of Covent Garden. The brand's largest freestanding boutique in the UK, and the first to have Jo Malone's stunning new store design, the store is situated on the affluent King Street, just off the famous Covent Garden Piazza.
Rubbing shoulders with such brands as Burberry and Ralph Lauren, the boutique is part of an ongoing regeneration of the area to introduce more premium brands, with a view of doing to Covent Garden what Mount Street did for Mayfair.
The boutique will stock a full range of Jo Malone beauty and home fragrance products, including the new Velvet Rose & Oud Cologne Intense
(£95, available from June), a Limited Edition featuring heady damask rose, oud wood, clove and praline.
Jo Malone, 10-11 King Street, Covent Garden, London, WC2E 8HN www.jomalone.co.uk
Love Laurel x