Breast cancer awareness charity CoppaFeel! is opening a brilliant new pop up on Brick Lane tomorrow in collaboration with bath, body and beauty brand I Love..., showcasing their new #whatnormalfeelslike ad campaign, shot by photographic legend Rankin.
Opening on Thursday until Sunday, the pop up will be open from 10am to 6pm daily at Shop 12, Dray Walk Lane, 91 Brick Lane, London E1 6QL.
Visitors to the pop up will be able to create their own campaign style shot in the 'Boob Booth', a specially created photo booth to capture your bare-chested beauty. All those that dare to bare will take home a CoppaFeel! goody bag full of beauty treats from I Love... and Balmi.
Lynda Matthews, Head of Marketing for I Love... commented "I Love... are delighted to be collaborating with CoppaFeel! on this very special pop up. As a brand, I Love... appeals to young women and anything we can do to support the incredible work Kris and CoppaFeel! are doing to encourage breast cancer awareness is a positive thing. We want to get that conversation started to ensure that we can help women in the future feel confident about going to their doctor if they feel that something may be wrong. This is the first step in making that happen."
Open from 18th - 21st September, it will exhibit original imagery from the campaign, which features seven bare-chested women, each body painted with the word that best describes how their boobs feel to them. Shot by British photographer Rankin and using words such as 'squidgy', 'spongy' and 'bobbly', the campaign calls on women to reclaim the vocabulary surrounding breasts and learn #whatnormalfeelslike for them.
The cult east London nail salon WAH Nails and Barry M will also be on hand, giving exclusive, complimentary CoppaFeel! inspired manicures on Thursday and Friday. On Saturday and Sunday, Paul Mitchell and Vintage Hair Stylist will be there creating classic up dos.
The #whatnormalfeelslike campaign was born after months of research and conversations with women across the UK, showing that women aged between 18 and 30 struggle to find words to describe their boobs beyond big or small. The sexualisation of boobs has led to women only thinking about them in terms of size; the purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so they know #whatnormalfeelslike for them.
If you're in the neighbourhood later this week pop down and get involved!
Facebook.com/coppafeel.org
@CoppaFeelPeople
Instagram.com/coppafeelpeople
http://coppafeel.org
Facebook.com/ILoveCosmeticsLtd
@ILoveHQ
Instagram.com/iloveofficial
http://www.ilovecosmetics.eu
Love Laurel x
