My Burberry

Love London

A change in season calls for a change in scent and there's none finer than the new addition to the Burberry fragrance portfolio, My Burberry.

With a campaign featuring Kate Moss and Cara Delevingne shot together for the first time, by Mario Testino, the new scent launch last month to rapturous reviews. Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat.

The brand's bespoke experience breaks new ground with the launch, as customers are able to personalise their bottle by monogramming it with up to three initials in a service available at Burberry.com and selected stores (including the Covent Garden Burberry Beauty Box).

Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future. The glass bottle, based on the same design principles and craftsmanship as the Burberry trench coat, features a hand-tied ribbon knot made from English-woven gabardine, honouring the trench coat fabric, and a horn-effect cap reminiscent of the buttons.

Top notes of sweet pea and bergamot fuse with a heart of geranium leaf, golden quince and freesia, rounded out with base notes of rain-tipped damask, centifolia roses and patchouli. It's a sumptuous, sultry, musky and moody fragrance, perfect for these colder months. You'll almost certainly find it hard to tear yourself away.

Available now from www.burberry.com

Love Laurel x

Posted Date
Oct 13, 2014 in Love London by Laurel