She of gloriously flawless flaxen locks, Gwyneth Paltrow, has brought her first Blo Blow Dry Bar in Covent Garden, in partnership with hairstylist to the stars David Babaii.
The first London location opened in November, welcoming Irina Squire, aka CurlMeLondon, to the franchise family. Located at 34 The Market, The Piazza, Blo maintains top session stylists to deliver flawless hair in-bar on onsite; walk ins are welcome, or you can also book at www.blomedry.com
Franchise partner Irina Squire said of the launch, “Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo outs. I could not be more excited!”
Blo has been North America’s Original Blow Dry Bar since 2007; their no cut, no color concept has reinvented hair care and has helped them grow into the largest blow dry bar franchise chain in the world. The chain plans to continue expansion in the United States, Canada, Asia and Europe.
Might have to pay them a little visit and try it out for myself!
Love Laurel x
