It's a big day for breast cancer awareness charity CoppaFeel! today, as this morning they launched their new #SHOWERHIJACK campaign by hijacking a billboard at Piccadilly Circus.
The campaign, the result of years of planning by CoppaFeel! founder Kris Hallenga and her team, sees the charity team up with bath and body brand I Love... to bring their boob-checking reminder message to showers across the land and build 'copping a feel' into everyday routines. I Love... has become the first cosmetics company to commit to adding breast cancer awareness signs and symptoms labels to their new Limited Edition Perfectly Peachy Bath & Shower Crème.
The billboard, designed by creative agency Happy Ending, takes pride of place from 10am-2pm today, Tuesday 24th March, at Clear Channel’s iconic One Piccadilly site, outside the flagship Boots store where the Limited Edition product will be on sale.
Ross Popejoy, Director of Happy Ending, said of the collaboration; “It’s not often as a creative agency that you get the genuine chance to help save some lives and that’s exactly what the partnership between CoppaFeel! and I Love... will be doing, both through the partnership on the shower crème and the billboard. If just one person sees this communication and has their cancer detected early enough to save their life, then it will be a good day at the office.”
I Love… were inspired to produce Perfectly Peachy as their first co-branded CoppaFeel! Bath & Shower Crème after the charity's CEO and Founder Kris Hallenga described her boobs as ‘Peachy’ for their #WhatNormalFeelsLike campaign. This exclusive fresh peachy product will leave your body feeling nourished and refreshed, packed with pro vitamin B5, it will also help keep your skin lusciously soft and supple. The Perfectly Peachy Shower Crème is available exclusively from Boots and Boots.com now.
James Brown, Managing Director at I Love… said: “We’re thrilled to help CoppaFeel! launch their #showerhijack campaign – it’s the perfect partnership. The work the CoppaFeel! team do is inspiring as well as lifesaving, and if teaming up to promote their boob check message helps save just one life then it’s worth it!”
"This isn’t a fundraiser, this is a life saver. We know that women forget to check their boobs, and the most common place to check their boobs is in the shower, but when they do remember to check them, they can’t remember the signs and symptoms they’re looking for. By putting the signs and symptoms of breast cancer on the Perfectly Peachy bottles, women will have the information they need when they need it." Said Kris Hallenga, CEO and Founder of CoppaFeel!
I Love... Perfectly Peachy Bath & Shower Crème is available now from Boots and www.boots.com at £2.99. To make a donation to CoppaFeel! or see how else you can get involved with the charity, visit www.coppafeel.org
Love Laurel x
