Sensitive skin experts Simple are to launch The #KindIsSimple Store, a concept shop and beauty destination where kindness is used as currency in exchange for Simple skincare products.
The world can be harsh on your skin, and living in the city can cause skin sensitivity. Designed to help consumers be kind to their skin, Simple are taking the tweet shop to the next level by exchanging acts of kindness for their NEW must-have facial skincare products, designed for sensitive skin but loved by all.
The #KindIsSimple Store will be open to consumers on both May 21st and May 22nd, and will be a place where people are encouraged to stay a while, learn, create and share kindness. It's easy, simply share a 'Live Kind' act whilst in store using @simpleskin #KindIdSimple, to redeem the latest skincare launches, new Simple Kind to Skin Micellar Cleansing Water and Kind to Skin Micellar Cleansing Wipes - an act of kindness to you, from Simple skincare.
The #KindIsSimple Store will be a visually inspiring space, adorned with an abundance of kindness. An experiential environment whereby guests are invited to stay a while, taking a moment out to rehydrate at the Simple Rehydration Station. Select the words to create a kind note for a friend on the Kind Words Wall or discover an array of Live Kind Acts hanging from the Kindness Tree, designed to be carried out and shared via social media.
The #KindIsSimple Store is to be hosted by Simple skincare’s NEW Kind Community, an expert beauty and lifestyle network that will be exclusively available for meetand greet opportunities. The Kind Community are to host a series of Simple Sessions to encourage, inspire and support those who endeavour to live a life that’s kind to themselves, Sophia Langmead, guests are invited to help create a Kind Collage – a priceless piece of art that will evolve over the course of the pop up store.
The #KindIsSimple store is open 9am-8pm Thursday 21st and Friday 22nd May at The East Piazza (at the end of Russell Street), Covent Garden, London WC2E 8RF
Love Laurel x
