Fashion's having a love affair with My Little Pony at the moment, and the latest addition to Selfridges' Contemporary Floor (Level 3) this week is a pop up shop from Fyodor Golan featuring their AW15 collection.
A giant rainbow welcomes customers to the land of Magic and Friendship collection, where mannequins have customised rainbow pony wigs and a ‘ponyfication’ nail station by Nails Inc. to help customers have their very own My Little Pony look.
“Fyodor Golan’s license of the MY LITTLE PONY brand is one of the most exciting of the new season. As big fans of the MY LITTLE PONY brand, we’re thrilled to be the exclusive UK retailer partner for the collection.We always strive to bring something extraordinary to our in-store experience, and what could be more extraordinary than the MY LITTLE PONY brand re- imagined for grown-ups?”. Says Lydia King Selfridges womenswear buyer manager.
“We have always been big fans of the MY LITTLE PONY brand. For our AW15 collection we translated a feeling of nostalgia and fantasy into a grownup contemporary wardrobe. Fabrics have been plasticized and rainbow colours re worked as neon silicon finishes and include prints of high-rise Hong Kong buildings adorn with colourful balconies.We are very excited to be teaming up with Selfridges in creating a land of fashion dreams for our clients." say designers Fyodor Podgorny and Golan Frydman.
Available exclusively in store and online at www.selfridges.com with prices from £100, my money's on the knitted sweater pictured (£370).
Lovel Laurel x
