A little heads up on an exciting store opening coming next month; London shoe designer Lucy Choi will be opening her first standalone London boutique, taking on the store space once inhabited by her uncle Jimmy Choo no less.
Continuing the family's footwear legacy, Choi's boutique - on the prestigious Connaught Street in Mayfair - comes three years after the brand's debut and is the result of increasing customer demand for a boutique where they can browse, try on and purchase from the full collection. Choi was also keen to offer their existing international customers a store where they can shop when in London and, thanks to the prime location, attract a new international footfall of visitors to the city.
A shoe-candy heaven will be created with the space mirroring a dream boudoir with an array of eye-catching and alluring shoes on display to tempt the customer. The new boutique offers a luxe, welcoming space where clients can come in, relax and enjoy personal service and a truly luxurious shopping experience.
Founder Lucy Choi comments "Our first boutique represents an exciting new landmark and is the culmination of my vision to have my own store. Connaught Village is one of the most special places in London for me and I spent a considerable amount of time seeking just the right location, as I wanted to create a beautiful, calming environment and an inspiring space for our customers to shop in."
The shop will launch with the label’s AW15 collection and will open its doors to customers in September 2015.
www.lucychoilondon.comwww.lucychoilondon.com
Love Laurel x
