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1948

Bateman's Row, London





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ADDRESS:Arches
477-478 Bateman's Row, Shoreditch
London, EC2A 3HH

MAP:See 1948 on a map

REGION:Shoreditch

NEAREST STATION:Shoreditch

TELEPHONE: 020 7729 7688

BUSINESS TYPE:Shoe Shops



ABOUT 1948:

1948 is Nike's exclusive boutique set up to advertise its limited and rare release ranges.



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Trainer Stores
If it’s not a pop-up bar, restaurant or cinema then it’s a pop-up boutique and Nike’s was so well received they moved it round the corner and said, ‘Hey, you’re permanent!’ The graphics on show are luminous and people are digging this place but what of the product inside the shell? Quick Strike is king, meaning that the shoes are limited to the sweetest stores, 1948 being one such emporium and people will come to see Lunar, Free and Flywire like the wise men flocked to Christ.


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