Floridita

Restaurant & Bar in Soho
Floridita image
Ad
No longer at this address

Our records show that Floridita is closed.

Address
100 Wardour Street
Soho
London
W1F 0TN
Map
Other Branches
Conran Restaurants
Region
Soho
Nearest Station
Tottenham Court Road
0.24 miles

Floridita is a Cuban bar and restaurant with some of the finest Cuban cigars outside Cuba. The rhythms of bands flown over from Havana combine with the sounds of some of London's best DJs to make this a vibrant venue.

Floridita Picture Gallery

Floridita Picture

All In London Review

Floridita's Rum Shack - a not so rum do in Soho

Soho is an ever-changing district, morphing to suit the times. In the mid-90s Conran restaurants were the epitome of brash dining: big, glitzy rooms to be seen in, and Mezzo - at 100 Wardour Street - was one of the biggest. But times change, and Mezzo, now renamed Floridita, marches to a new, Latin beat.

But the grand showiness of the place remains, and you get an immediate hit as you descend the spiral staircase to make your grand entrance. Being greeted at the foot of the stairs by bikini-clad staff adorning us with garlands, as if we were straight off the plane at Honolulu, kicked things off nicely. We were invited along to sample some of the bar’s various rum cocktails, and the drinks were presented in various odd receptacles: for example, navy-style tin mugs and hollowed out monkey heads (our favourite).

Rum can be a bit of a ‘love it or loathe it’ drink. Personally, I still have a Pavlovian reaction to it after an unfortunate encounter with my parents’ drinks cabinet one Saturday night as a teenager, so it’s taken a while to rub that experience out. All I can say is, when it’s made in to a nice cocktail with good ingredients, it goes down a whole lot better. Floridita is named after a bar in Havana that invented the Daiquiri, so it’s no surprise this is the signature drink of the bar‘s Rum Shack. In fact, it boasts one of the most extensive collections of rum in Europe. If you are really into your rum they run a monthly Rare Rum Club. Time will tell if the spirit makes in-roads to the hearts of London’s drinkers in the same way the recent resurgence of gin (a more native tipple) has.

Back in the bar a live Latino band appeared on stage and upped the decibels but also the atmosphere. Floridita is big on its music programming, with live music most days of the week, covering the various permutations of Latin/funk/soul/jazz sounds. We were half expecting the band to launch into ‘La Bamba’ at any moment - hey, we’re anything but connoisseurs - but they seem to take their programming pretty seriously. With London becoming ever more cosmopolitan, one would expect the demand for such music to grow accordingly. The place is large enough to accommodate a proper stage and dance floor though, so if you feel like pretending you’re in Havana for a couple of hours, this is the perfect place.

The restaurant side of things we can’t really comment on; the night we visited it was all about the drinks. Looking at the menu, food’s not especially cheap: starters from £7 to £16 and main courses running to a lot more for the various Latino-influenced dishes. There’s also a bar menu if you just want to nibble or share. If you are going to eat, earlier may be advisable, otherwise you’ll likely end up shouting across the table to make yourself heard above the band. This isn’t really the place for a quiet night, but it’s civilised enough for people of all ages to enjoy. Certainly Floridita markets itself as something of a ‘one stop shop’, and stays open till 3am - a boon in Soho where a lot of the pubs still close at 11. So if you are the type that likes to remain in one place for your evening out, this could be a good choice.

Reviewed by Matthew B
Published on Feb 13, 2013


In The News

 picture
Floridita launches Soho Ski & Rum Chalet

Pop-up Patagonian-inspired hideaway heats up iconic Soho venue

Floridita launch Rum Shack Alcoholic Gelato Bar

The UK’s first Alcoholic Gelato Bar

User Reviews

Anonymous

Jun 17, 2009

I thought this was an amazing restaurant! The mojitos were the best I've had in London and the food was gorgeous! The Cuban band were brilliant and it was so much fun. Loved it!