Simply Fish

Name: Simply Fish
Address: 4 Inverness Street, London, Camden, NW1 7HJ, UK

International Restaurant in Camden

No longer at this address

Our records show that Simply Fish is closed.

Address
4 Inverness Street
Camden
London
NW1 7HJ

Map

Current

Cuisine
International

Region
Camden

Nearest Station
Camden Town
0.07 miles

Simply Fish is all about seriously fresh (and sustainable) fish and seafood, with the latest catch delivered daily from our very own merchants in Looe, Cornwall..

You choose your fish, how you'd like it cooked and what sauce you'd like - we do the rest!

Simply Fish Picture Gallery

All In London Review

Great value lunch and smiley service

The first time we visited Simply Fish we left with the impression that this was a crowd-pleasing, soon-to-be mini-chain, with dishes that were pleasant enough rather than anything you’d go home and rave about. There were plans to roll out the concept – you pick your fish, how you want it cooked, and a side dish – in busy areas like Chiswick and St. Paul’s. These didn’t come to fruition, and a pop up at Boxpark in Shoreditch came to a close at the end of last year.

This might point to a failing in the kitchen, however interestingly this time we were far more impressed with the food. While baked sea bream with salsa verde and fish stew (both still on the menu) were good on the previous occasion, they were nothing out of the ordinary. However on this visit the lunchtime menu far exceeded our expectations. A salmon and cod fishcake with tartar sauce was very tasty; even better was the swordfish salad Niçoise, a flavoursome steak of grilled fish plonked on a huge portion of salad with a soft-yolked boiled egg, capers, potato and leaves in a delicious vinaigrette. If we had one niggle it’s that the fishcake arrived with fried cabbage rather than the advertised curly kale, but in terms of taste we had no complaints. The £7.50 price tag of each dish, the sunny terrace overlooking the compact market on Camden’s Inverness Street, and the smiley, attentive service also helped.

Reviewed by Leila
Published on Apr 21, 2015

New chain of fish restaurants is a crowd-pleaser

A lot of fish restaurants have been opening in the capital lately. Fish Market, a D&D-owned restaurant part of the ambitious Old Bengal Warehouse complex, is sleek and tailored to city folk. Outlaw’s Seafood & Grill is Nathan Outlaw’s first London restaurant, situated within the luxurious Capital Hotel. Bentley’s have added a new eatery to the ground floor at Harrods, and Hawksmoor are planning to add fish to the menu of their soon-to-open branch off Regent Street, courtesy of Michelin-starred Mitch Tonks, of Rockfish in Devon. The buzzwords are “sustainable” and “locally sourced” (although with so many tags flying around “ethically sourced” would be the most valid one, but that’s a story for another day).

Simply Fish is the accessible option; you choose your fish, how you want it cooked, and two sides for £12.50. They source their fish from Cornwall (minus the Arbroath smokies, wood-smoked haddock that must hail from the Scottish fishing town to be given its Protected Geographical Indication status by the EU). They’ve hired a chef with a solid CV; Sherif Hassan has worked at Kensington Place, Altitude 360 and Sketch.

Additionally all dishes are available to take away, and there is a deli counter with classic seaside fare like whelks and jellied eels, alongside caviar and smoked fish. It also has what is now standard décor for London eateries: exposed brickwork and laminate flooring.

Our meal is pretty good; the sea bream, baked and topped with salsa verde is a firm, quality fish, and the lemony salsa is a great pairing for its delicate flavour. Sides of thin fries and garlicky pak choi with ginger are tasty too.

For those who don’t like the DIY approach there is a specials menu, with dishes inspired by cuisines from all over the world, among them good old fish and chips, shellfish paella, prawn panaeng, and the humble fish finger sandwich. We try the Mediterranean fish stew, a steaming pot with tender prawns and the inviting smells of garlic and onion.

Other pleasing dishes are the Arbroath smokey fish cakes with gribiche, and the crispy chilli salt squid, with heaps of coriander and sliced fresh chillies.

We’re told the desserts menu is about to get a revamp, so apple and cinnamon frangipane and chocolate brownies with custard will be no more. The lemon tartlet, despite drowning in cream and having pastry that’s a bit too soft and doughy is here to stay.

The plan is to roll out the Simply Fish concept as a chain - there are branches soon to open in St. Paul’s and Chiswick already. And it’s likely to do well, thanks to its crowd-pleasing menu and good standard of cooking.

Reviewed by Leila
Published on Oct 22, 2012

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