Having revolutionised the dining scene in its native country, phenomenally successful Danish brand MASH - or Modern American Steak House to give it its full name – has chosen London as the location of its first overseas restaurant. Set to be one of this autumn’s most hotly anticipated openings, MASH London will be located on Brewer Street, in one of the city’s most famous and iconic Art Deco buildings.
With five restaurants in Copenhagen and two outside the Danish capital, MASH is the brainchild of Copenhagen Concepts. Co-founded by Danish sommelier and restaurateur Jesper Boelskifte and his partners Erik Gemal, Francis Cardenau, Peter Trauboth and Mikkel Glahn, the company had already enjoyed much success with the renowned Le Sommelier and UMAMI. It was their shared ambition to bring the style and quality of the finest American steakhouses to Denmark, whilst simultaneously offering a real alternative to trends such as molecular gastronomy and Nordic cuisine that were then dominating the Danish restaurant scene.
MASH London will see the brand export its simple but exceptional premise: premium quality steaks from the world’s finest cattle, a superb wine list that matches the excellence of the food and passionate, knowledgeable and dedicated staff, all in a location that creates a unique atmosphere.