Nike - We Own The Night

Nike is inspiring thousands of women across Europe to challenge their comfort zones like never before with ‘We Own The Night’ (WOTN) – the ultimate after-hours 10K run. In May, women will together blaze through iconic European cities on routes filled with light, sound and the unexpected for a truly unique twilight running experience.

The WOTN women’s running series is more that just a 10K, it’s a cultural fusion of sport, fashion, design and music to create a fun & energising running experience. WOTN will deliver a festival ambiance in the streets of Europe’s capitals – London, Paris, Berlin, Milan and Amsterdam followed by live music and DJs to celebrate with.

Each city’s 10K will offer a unique and compelling experience that embodies its personality and energy. Iconic Nike athletes and influential individuals from the world of music, fashion, film and TV will join thousands of race participants in each locale on the start line.

Having signed up with their friends for WOTN, women will be able to join an inspiring personalised training programme, combining the digital with the physical. Nike will create a truly motivating journey from start to finish, supporting women throughout their training with fun and exciting weekly runs clubs along with elevated NTC classes, enabling women to achieve their best 10K yet.

Digitally, runners will be able to track their time, distance, pace and calories burned via Nike+ to get the most out of their training. They can make every workout count with the Nike+ Running App, Nike+ Training Club App and Nike+ FuelBand SE, along with joining Nike communities via Facebook and Twitter, as they prepare to train for a 10K like no other.

Follow @NikeUK for announcements about unique training programmes and live classes available in your city.

WOTN 2014 DATES:
London – Saturday 10th May
Paris – May (Date TBC)
Berlin – Friday 30th May
Milan – Friday 30th May
Amsterdam – Saturday 7th June

Places are limited. To secure a spot for an unforgettable 10K in your chosen city sign up at www.nike.com/weownthenight.

This year, WOTN runners can make their runs go further. A £4 donation from each entry fee will be made to Women Win to support programs that help get young people more active in each WOTN city as part of the global Designed to Move initiative. Nike, in partnership with more than 70 expert organisations, is spearheading the Designed to Move call-to-action aimed at helping youth lead more active & healthy lives through sports and play. To find out more visit: designedtomove.org

Whether you run for fun, fitness or something more – bring your friends together and start your journey to the finish line for an exhilarating women’s 10K.

#WEOWNTHENIGHT