Launch of the New Reebok FitHub

REEBOK LAUNCHES REEBOK FITHUB FOR KENSINGTON’S LOCAL FIT GENERATION
Launch of first ever Reebok FitHub in Sporting Pro – High Street Kensington

IF YOU’RE INTO GETTING FIT, THIS IS IT! This Friday 18th April 2014, Reebok will provide the people of Kensington with a more accessible route to fitness by launching the first ever FitHub at Sporting Pro, High Street Kensington. The new Reebok FitHub will serve and support the local fitness community, offering new ranges of Reebok clothing and accessories specially designed for fitness as well as FREE fitness classes, challenges and advice, via fully qualified trainers.

To celebrate the FitHub’s opening, Reebok is inviting the local community to come down to Sporting Pro throughout the day (10am – 5pm), where they can enjoy a feast of fitness freebies, as Reebok brings to life its FitHub offering, including:

- FITNESS CHALLENGES in return for Reebok prizes and goody bags!
- A FREE FITNESS TEST with Reebok master trainer, Matt Ford, to become part of the REEBOK FIT LEAGUE and rank against friends and the local community
- FITNESS DEMONSTRATIONS where customers can seek advice on training and diet
- Sign up to FREE FITNESS CLASSES!
- Meet REEBOK REGIONAL FITNESS AMBASSADOR, Lindsay Jay, for tips, advice and details on the FREE FITNESS CLASSES
- In-store DJ

The Reebok FitHub carries premium product from Reebok’s SS14 collection specifically made for fitness. Fitness enthusiasts will be able to come in to the FitHub to receive details of the free classes and fitness events, expert advice, guidance and information on living a healthy lifestyle from the FitHub’s team of specialists, including Lindsay Jay, Reebok’s Regional Fitness Ambassador.

Lindsay said: “If you’re into fitness, of any kind, you should check out the Reebok FitHub. The concept behind the FitHub is to offer a new way of combining your fitness lifestyle with your shopping experience. Reebok is on a mission to provide a more accessible route to fitness and empower people to be fit for life and make it fun”.

These are part of an ever-expanding global network of concept stores, which also includes the USA. The growth in number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to live a fitness lifestyle. Whether it is Running, Dance, CrossFit, Les Mills or Yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.