Colgate® Sensitive Pro-Relief™ at Foodies Festival

Contemporary British architectural foodsmiths, Bompas & Parr, have created their most daring dessert yet; the world’s most sensitising ice cream.

Tasked with creating the ultimate challenge for Colgate® Sensitive Pro-Relief™, the culinary explorers created a tooth tingling ice cream invention to put Colgate’s protective powers against tooth sensitivity to the test.

The World’s Most Sensitising Ice Cream is made with peppermint, erythritol and a raspberry and chilli ripple Ice cream can be sampled at the Foodies Festival Battersea Park, London, 15-17th August