Bond Street Christmas Lights 2014

For Christmas 2014 Bond Street launched a spectacular illumination scheme that celebrates the colourful history of the world’s most illustrious luxury destination, referencing the iconic fashion heritage of the street, playing homage to the ‘Bond Street Loungers’. In the late 1700s Bond Street was the favourite haunt of ‘The Bond Street Loungers’; dapper men who promenaded the street and became the early fashionistas or ‘peacocks’ of their day. They were depicted in literature and art and immortalised in a cartoon by James Gillray (1796). Beau Brummell and “Poodle” Byng were the most notorious.

The 2014 £1million scheme has been dedicated to the gentlemen of this era, with over a quarter of a million elegant lamps [LED] displayed as glorious white Peacocks. The display, which will be viewed by over 10 million visitors from more than 100 international countries spending over £400 million in the next seven weeks, is set to lead the thousands of lighting displays to take place all over the world in that it is designed and rooted in genuine historical fact.