Weibo Workshop w/ Dao - 1st Chinese Digital Community for Global Marketers

VeLOFT, 4 Hardwick Street, London, United Kingdom
Weibo Workshop w/ Dao - 1st Chinese Digital Community for Global Marketers image
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Event has ended
This event ended on Wednesday 3rd of December 2014
Admission
Early Bird: GBP 80
Normal Ticket: GBP 100
Location

VeLOFT, 4 Hardwick Street, London, United Kingdom

Nearest Tube/Rail Stations
Angel 0.35 miles

Dao invites you and your team to become part of the UK’s first Chinese digital marketing community. Aimed at bridging the gap between Western and Chinese digital marketing practices, Dao's resources and tools will further aid China-focused digital professionals. Supported by our partner Sina Weibo, Dao's maiden event will help you:

- Understand Sina Weibo from a social marketer's perspective by looking at their growth and recent improvements to the platform. More importantly, how to use Weibo and measure your marketing campaigns efficiently.

- Understand how to get a richer view of your fan base and engagement; focusing on sentiment analysis, topic identification and demographic profiling through Dao's Chinese social media monitoring tool.

- Understand how you can use Dao to broaden your knowledge of Chinese digital marketing and help grow your company’s Chinese social media presence more effectively.

The ticket price includes breakfast and lunch + networking opportunities with brands like Aston Villa, Manchester United, Ted Baker, Gordon Ramsay, Rotary Watches, Huawei and lots more!

All attendees are also entitled to:
- A free top '10 guide to using Sina Weibo effectively'
- Free snapshot of audience demographic and geographic profiles for brands with an existing presence on Sina Weibo.
- Discounted beta price on Dao's tool for first 3 months

Further more by the end of the event, you will be able to understand the following questions:
- Which metrics help you discover what content is driving the most engagement?
- What measures can help you benchmark your interaction against the industry?
- How can you connect real-time insights to boost your highest performing content?

Speakers: Aston Villa, Qumin

Tags: Workshops

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