Carnaby Welcomes We Built This City

Taking residency on Carnaby Street, We Built This City will showcase a unique collection of London gifts, accessories, ceramics and art prints from some of the country’s most exciting creatives - one that finally reflects the true creativity of London.

Curated for discerning international visitors - and stylish London locals alike - the launch collection features works from some of the UK’s finest artists and designers.

Founder and director of We Built This City, Alice Mayor explains: “With London in 2013 the most visited city on the planet - and with such an acclaimed creative community - the lightbulb moment for me was strolling past a standard fare souvenir store and realising we could be offering something so much better. Not only a more inspiring product, but one that also supported our own creative economy.” All items are reasonably priced ranging from £3 for a homemade card to £200 for artwork.

Beyond just retail, We Built This City’s basement (aka the art grotto) will also play host to a series of events and workshops that celebrate the very best of London creativity - including London Gin Masterclasses from Shake Rattle and Stir, an Arty Party with Made in Arts London, Christmas wreath-making and ceramic up-cycling with The Indytute and an evening of new London-inspired Christmas hits from St Etienne.

On launching on Carnaby: “With full support from Shaftesbury PLC, it’s a dream come true to be able to launch our first store on Carnaby Street, undoubtedly the home of London’s creative heritage and a tourist destination in itself. We hope with this incredible location to build a truly pioneering retail experience for souvenirs and ultimately a brand new shop window for everyone’s creative capital.”

www.webuilt-thiscity.com @w_b_t_c

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