The Cherry Rooms

This March, Pepsi Max Cherry and taste bud hackers The Robin Collective launch a new, four-day long gastronomical adventure that explores the senses through a variety of interactive, edible and ingenious experiences.

Located at the top of Brick Lane in Shoreditch, what at first appears to be a small, unassuming soda shop, is quickly transformed as visitors crawl through a secret entrance to embark on a journey of taste discovery over four rooms that will explode the five senses. From a cola rain room and the UK’s first edible cherry tree to molecular mocktails from leading mixologists, this multisensory flavour experience will unlock the senses and challenge perceptions of taste in ways that have never been done before.

A haven for adventurous foodies and cola lovers alike, alongside the fully immersive edible journey, The Cherry Rooms will also host a series of free 45-minute workshops. The dynamic duo behind the concept, The Robin Collective, will host the ultimate ‘supertaster’ test in their Flavour of Science workshop, whilst beauty expert Hattie Fieber will give lessons on the next big craze – edible beauty treatments. One of London’s finest mixologists Michael Stringer has created a unique Pepsi Max Cherry molecular mocktail for visitors to enjoy whilst they indulge in this bold and unexpected experience.