Marketing Strategies for Independent Films

Do you face difficulties promoting your independent film? Let the world know about it for low or zero budget marketing! Strategically planned marketing can be your indispensable tool to promote your films rather than an extra financial cost. Join SAF’s workshop at the very atmospheric Cinema Museum and find out all you need to know about marketing and distribution for independent films.

In this 2- hour workshop, Eirini Nikopoulou, film curator and producer for Marketing and Distribution will give you a deep insight into:

•How to define the right marketing strategy for your film
•Emerging distribution models
•How to target and engage your audience
•Communication and promotion tools (Print & Online, Content & Platforms)
•The importance of festivals - How to manage your presence
•Case Studies

This workshop will accommodate a limited number of delegates so please book early to secure your place!

For further information please contact: [email protected] or 020 7701 8885

About Eirini Nikopoulou: Eirini Nikopoulou is a Film Curator and Producer for Marketing and Distribution for independent films with vast experience in programming and organising International Film festivals and dedicated screenings, as well as in designing custom made marketing campaigns, both for conventional and social media. She designed the marketing and audience engagement strategy for award winning independent feature films, such as the British avant-garde film Shadow Gene and the Greek film Alpha, the second in Europe to be entirely funded through crowd-funding. As Head Programmer of Cyprus International Film Festival she led a tight team which showcased the work of emerging first and second time filmmakers. She is always exploring alternative ways of film distribution and exhibition and is involved in innovative projects in collaboration with Cinemania London, Deptford Cinema, The Hellenic Centre in London and NISI MASA NGO amongst others.