Experience Required - SohoCreate Festival

Experience Required
Deborah Armstrong, Cat Botibol & David Zolkwer
Deborah Armstrong, creative director behind Shangri-La the creative events company who brought us the ephemeral, interactive experience and immersive performance space at Glastonbury. David Zolkwer's creative events credits include opening ceremonies for The Commonwealth Games, the FIFA World Cup and the Athens Olympic Games. It doesn't get bigger than that! Cat Botibol is Creative Chief at live experience marketing company pd3, working with brands from O2 to Bacardi. Cat is also Executive Producer at immersive, theatrical entertainment company Grimm Productions producing a new take on fairy tales for a modern audience. When almost everything is available on demand, live one-off experiences have a special value. From festivals to pops-up, and opening ceremonies to expos there's an incredible creative flourishing in the live space, but who are the people behind these experiences and what are the creative skills that it takes to design for the live environment? The massive scale of live events makes them a unique canvas and the sophistication of the audience makes them hungry for heightened experiences and new levels of interactivity. Where will it all lead to and who will be the creative leaders taking us there?