HEMYCA Live: Fashion Concept Store And Installation

HEMYCA, the luxury womenswear label, have taken residency on the open-air terrace of Broadgate Circle with an interactive installation and pop-up shop. Until 24th July, HEMYCA invites visitors to go behind the scenes of the fashion industry with a series of talks, demonstrations and digital displays, housed within a visually captivating, temporary structure.

Located next to Liverpool Street Station within Broadgate Circle, London’s new food & drink hub, this is the East-London based fashion label’s first concept store and installation. HEMYCA's AW’15 collection, accessories and limited edition pieces, including a clutch created exclusively for this collaboration, will be available to purchase.

The public are invited to explore inside the bespoke 9m2 structure, which is divided into four segments: Inspiration; where visitors can see what inspires HEMYCA to create each of its collections, from fabrics, to mood boards, to the digital world.Construction; The Design team are working on made-to-order garments throughout the three weeks, demonstrating the work and skill involved in the making of each piece. From the pattern table to reality; showcasing how the garments come to life through clever projection techniques; and the Concept store.

Live sessions with high-profile figures within the fashion industry will be held inside the structure, covering the following themes:

Tuesday 14th July, 1pm - 1:30pm: E D U C A T I O N – ‘London College of Fashion in conversation with HEMYCA: Start Your Fashion Career’ with Francis Odell, London College of Fashion, Helen Clinch and Myra Nigris, HEMYCA

Friday 17th July, 2pm - 2:30pm: STYLE - ‘The Power of Style’ with Mark Woolley, Creative Director, Electric Hair and Sophie Ferguson-Jones, Stylist at Stylist Magazine