Lyle’s Golden Syrup® Opens The World’s First Selfie-service Breakfast Café

In a bid to spread morning smiles, the world’s first Selfie-Service Café opens its doors to the public, following new research that morning misery is rife amongst Brits. Alarmingly, over a third of Brits admit that they never crack a smile before 9am.

To turn frowns upside down and brighten up breakfast, Lyle’s Golden Syrup® will be giving Londoners a delicious, free breakfast in exchange for a smiling selfie.

After enjoying a scrumptious breakfast of choice including classic favourites such as steaming hot porridge and fluffy pancakes, all topped with delicious golden syrup, ‘payment’ can be made by simply uploading a smiling selfie using #SmilesWithLyles on Facebook, Twitter or Instagram.

Head to the Lyle’s Selfie-Service Café on 44 Bedford St from Tuesday 6th October – Thursday 8th October and get smiling to snap up a free breakfast!

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