B2B Media Strategies

In recent years, B2B business media have radically transformed their offerings and business models. While some have focused on building increasingly diversified businesses, others have placed emphasis on growth in one or two key areas.

This event will explore the full range of strategic issues facing B2B media, STM, events and data services businesses, examining digital transformation, new business models, multiplatform and enterprise subscriptions, product development and technology, marketing services, programmatic, horizontal community-building and more.

Speakers: Michael Friedenberg, Colette Leong-son, Pedro Ros, Stuart Sparkes, Simon Kanter, Marilyn Canale-Jarman, Colin Morrison, Carolyn Morgan, Helen Coetzee, Jim Easton, Bill Carter, Willem Sijthoff, John Barnes, Fredrik Andersson, Alex Martinez, David Kieselstein