Smith & Sinclair: Eat You Drink Pop Up Shop

Having reached their crowdfunding target at the end of last week, alcoholic explorers Smith & Sinclair are inviting the curious and adventurous to jump down the rabbit hole and embark on a multi-sensorial journey, exploring cocktails like never before. Taking over the downstairs of Benefit's flagship store on Carnaby Street, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails into weird and wonderful creations for shoppers to taste, touch and smell. Expect an assault on the senses with everything from alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs to Smith & Sinclair's trademark cocktail pastilles. Eat Your Drink will also curate eclectic events at night, hosting panel discussions with leading influencers, workshops and more. This ultimate adult pop-up is free to enter everyday from November 17th to December 24th, with ticketed night time events. For more information on Smith & Sinclair visit the website.
Since Smith & Sinclair's whirlwind launch last year with its ground breaking cocktail confectionery, the leading company in alcohol innovation are creating another world first - Eat Your Drink.

Eat Your Drink is the ultimate big kids dream and all of the delights in store will be available to buy and enjoy at home. Smith & Sinclair have crafted inspired takes on the cocktail experience including gin and tonic bubbles in the Gin Experience, Mojito and Pina Colada Dib Dabs, do it yourself cocktail Candy Floss, infused Perfumes, Cocktail Garnishes and more.