5th annual Social Media within the Utilities Sector

Engaging with the public via social media is no longer a choice, in fact by 2020 about 95% of a utility’s bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. Marketing strategy is no longer a case of ‘should I be on social media?’, it’s all about how social media can transform a company’s digital presence and customer interaction.

The 2016 conference will discuss investment in to social media and how businesses should shape their online presence and develop strategies to harness social media. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.

BENEFITS OF ATTENDING:
In-depth discussion about engaging the customer as it is no longer a choice
Network with peers and improve strategy as an industry collective
Learn from case studies, on how to deal with crisis
Analyse the importance of protecting your brand and not losing focus
Discover how to integrate social media into the rest of your business e.g websites and advertisement
Participate in imaginative discussion on the future of the utility sector – Understand where the market is going and how to align HR
Beyond social engagement but looking how social media can play a role in the bigger challenges that utility companies face

KEY SPEAKERS INCLUDE:
Corinna Allen, Head of communications, Southern Water Services Ltd
Laura Hopperton, Digital Content Manager, South East Water Ltd
Giuseppe Caltabiano, VP Marketing Integration - Content, Social Media, Schneider Electric
Marie Lyster, Customer Experience Manager, Gas Networks Ireland
Wendy Eyre, Social Media Manager, EON