Marketing Europe 2016

Deliver Your Brand Promise In Every Customer Touchpoint

As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers.

Marketing professionals will learn to master available options for technologies, agencies, and suppliers in today's complex marketing ecosystems and orchestrate powerful marketing campaigns and tactics across multiple channels and platforms.

Today's marketing professionals must navigate a dramatically changing environment, rocked by three seismic forces:

New behaviors and expectations of customers as digital technologies empower their independence and fragment their attention.

New tools and technologies that are rapidly changing the day-to-day practice and effectiveness of marketing.

New skills and organizational demands that are remaking the modern marketing team.

MARKETING EUROPE 2016 will leverage Forrester's deep research and knowledge to help marketers understand each of these challenges, while a select faculty of real-world marketing leaders and practitioners will share their own insights and best practices. Over the course of two days, we will help you:

Deepen your understanding of your rapidly evolving digital customers through the targeted application of new data sources and techniques.

Master the available options for technologies, agencies, and suppliers in today's complex marketing ecosystems, including cloud-based suites and platforms.

Drive successful collaboration with your internal corporate technology teams, as well as the sourcing and management of external partners, suppliers, and vendors.

Quantify and measure the role of brand in the increasingly data-driven practice of marketing.

MARKETING EUROPE 2016 will also include a track focused on risk, security, and privacy for marketers, exploring mobile security, malvertising, social media risk, consumer data privacy, and more.