The Untapped Opportunities Of Podcasting For Content Marketers

Along side the latest podasting statistics from Edison Research and Midroll Advertising we'll covering why starting a podcast for your brand can dramatically improve your content marketing results.

Main Event:

Starting A Podcast For Your Business - Why Your Brand Should Get On Air Now.
Simon Dunant, Founder New Rise Digital & Podcasting Consultant.

In this session we'll cover:

-Why podcasts have a hugely bigger engagement rate than any social media channel.
-How podcasting can bring a more educated and affluent demographic to your brand.
-How podcasting is a cost effective format that fits within any marketing budget.
-How podcasting can quickly build authority for your brand.
-How brands can embrace series podcasting to make the format time effective and provide a long term ROI.
-What are some of the new and innovative podcasting tools that are being created that can help content marketer produce and share their podcasts.
-Why Apple & Android platforms (iTunes, Google Play, Apple TV, mobile and tablet) are the biggest unaccessed audience channel for content marketers.
-How podcasts can be repurposed, and enhance and integrate with your existing content marketing strategies.
-The future of podcasting, and why the connected vehicle could mean in car radio is replaced by podcasts.

Panel Discussion & Q+A

We'll also be featuring a guest panel of content marketers and podcasters that will discuss the opportunities podcasting in all its forms offers for content marketers and discuss topics with the audience including:

Max Pepe, Founder Rebelhead Entrepreneurs
Rebelhead Entrepreneurs is an audacious ground-breaking podcast and media company on a relentless journey of discovery through rebellious, disruptive and creative modern entrepreneurship. Max will share his insights into how podcasting can help brands and businesses engage with their audiences.

Mark Walker, Head Of Content Marketing, Eventbrite
Mark heads up the EMEA content team at leading global ticketing and registration platform Eventbrite. He's been using Blab for the brand's regular online #eventchat events and will share what he's learnt from using the Blab platform as a host.