How To Build And Deliver A Traditional And Digital Marketing Plan

If running a small business, your marketing plan will be key to attract and engage potential customers.

Marketing professionals, Paula Hutchings and Elizabeth Malone-Johnstone will show you how to:

Write a marketing plan in six key steps
Succeed at digital marketing
Rise up in the search engine ranks and results
Get your business in all the right places
Achieve this on a budget

About the speakers:
Paula Hutchings
In a career spanning more than 15 years, Paula has gained extensive skills across brand management, marketing communications, service marketing and direct selling. She’s worked on global beauty brands, consumer goods and beverages at major international organisations in both the UK and Australia, and is a qualified Associate of the Chartered Institute of Marketing – the world’s largest organisation for professional marketers. Paula is the marketing adviser for Talented Ladies Club, a regular guest blogger for Enterprise Nation and has overseen award-winning ads, including one for Veet that went globally viral overnight.

Elizabeth Malone Johnstone
Elizabeth is a Chartered Marketer and has specialised in digital marketing for the last 8 years. She has experience of working with FTSE100 companies and leading marketing software providers, as well as not-for-profits, independent retailers and startups.
Elizabeth founded the digital marketing consultancy,Digitise This, in 2014 to provide expert digital marketing advice and support to start-ups and small businesses.

Enterprise Nation has helped thousands of people in the UK turn their good ideas into great businesses. Our events are fun, friendly and welcoming. You'll have plenty of time to ask questions, meet your classmates and share your experiences - on the day and on our website afterwards!