Google Adwords Training

The London Escalator, 69-89 Mile End Road, London
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Event has ended
This event ended on Thursday 26th of May 2016
Admission
Early Bird: £195,
Regular: £250.
Location

The London Escalator, 69-89 Mile End Road, London

Nearest Tube/Rail Stations
Stepney Green 0.25 miles

Google Adwords are a great way to increase the visibility of your website in Google – and drive targeted traffic and customers to it. The Adwords market is becoming increasingly competitive and you need to create an effective strategy – otherwise you will be spending your money and not getting enough return.

This jargon free Ad-words course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Adwords. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.

*We are giving away FREE vouchers redeemable for New Adwords Accounts.
Who is this workshop suited to?
Digital Marketers, Directors, Managers

This workshop covers:

How Adwords Pay per Click (PPC) works.

Understanding Quality Score, how 9improving quality can lower your PPC & Return On Investment (ROI).

Setting appropriate objectives and goals for your Adwords Campaigns.

Set Key Performance Indicators will measure performance.

How to Identify the profitable keyword phrases.

Tools available to for your research.

How to increase click-through rates (CTRs) and lower cost.

How to take advantage of Long Tail Keywords.

How relevant landing pages can boost conversion rates.

Exploring bid strategy & selecting the right bidding strategy for your campaign.

How to integrate your PPC activity in with Google Analytics or other analytics solutions.

Tags: Workshops

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