Hasselblad Anniversary Demo Day At Calumet Photographic

This year, Swedish camera manufacturer Hasselblad is celebrating its 75th birthday, and you’re invited! Hasselblad will be running an exclusive free demo day at the Calumet Photographic Drummond Street store in Euston, London on Tuesday 31 May as part of the celebrations.

Known for passion for excellence, uncompromising image quality and overall performance, Hasselblad will be showcasing the all new H6D-50c and H6D-100c, as well as the all new HCD lenses and Phocus 3.0. The latest generation of integrated digital camera has been painstakingly redesigned and rebuilt from the ground up to incorporate the very latest technologies.

Everyone is welcome at the open day to commemorate this milestone; visitors can drop in at any time between 10am and 4pm, completely FREE of charge. Attendees can try out the all new Hasselblad camera and Hasselblad staff will be on hand to talk guests through the camera and lenses whilst they get hands-on with shooting a real life model in a fashion set up. Experts from Epson and Eizo will also be on hand to show the images from the Hasselblad H6D printed out and on screen in 4K.

To attend the open day, simply sign up via the academy online and visit the Drummond Street store on Tuesday 31 May anytime between 10am and 4pm.

For more information on the dates and locations of Calumet events, visit the website