#INTHEFROWxBHF Pop Up Shop

This June, the British Heart Foundation (BHF) will be collaborating with well-known blogger Victoria Magrath (InTheFrow) for a Pop-Up fashion store - #INTHEFROWxBHF

Opening at 11am on Friday 3rd June and running until 11th June in the popular shopping area of Seven Dials, Covent Garden, the shop will be selling a huge range of fashion items kindly donated by Victoria from her own wardrobe as well as donations from other high profile bloggers. The shop will also feature on-trend pieces from the BHF’s 750 shops throughout the UK.

#INTHEFROWxBHF will give everyone the chance to shop directly from bloggers’ wardrobes’ whilst also showcasing the bargains available in BHF shops. All the items sold at the shop will help raise vital funds for the BHF and ensure they can fund even more life saving heart research.

Items on sale include clothing (both menswear and womenswear), shoes, handbags, accessories, make-up and perfume.


Example items include:

7 For All Mankind skinny jeans – RRP £150-250 – Shop price: £30

Amanda Wakeley Clutch bag - RRP £395 – Shop price: £60

Hobbs Polkadot shirt - RRP £69 – Shop price: £20

Miss Selfridge Premium embellished dress - RRP £250 – Shop price: £25

Reiss handbag - RRP £130 - Shop price: £40

Reiss leather leggings - RRP £595 – Shop price: £55

Senso lace-up pumps - RRP £155 - Shop price: £25

StellaSport leggings - RRP £40 – Shop price: £20

Beauty items including Dior Poison Perfume (RRP £70 - Shop price: £25), Laura Mercier Lipstick (RRP £22 – Shop price: £4.99) and Burberry Nail polish (RRP £15 – Shop price: £4).