Institute Of Flavour

Multi-award winning snack makers, PROPERCORN, have joined forces with culinary architects, Bompas & Parr, to bring their pursuit of flavour perfection to life, revealing the pop behind their packs.

Stepping off the streets of Soho into The Institute of Flavour, guests are hit with a sensory celebration of seasoning and taste. Journeying through the spice shelves, bitters and sweets of the flavour library, all who enter will experience the crescendo of the anechoic popping room, before tumbling their precious popcorn in the kitchen. Each person will sniff, spray and sprinkle their way to their own signature seasoning, before it is pinned to the wall of pop.

This flavour experience from the masters of maize, continues in the popcorn museum, housing some of the oldest grains on the planet and concludes with a perfectly shaken popcorn cocktail at the colour bar.

Every carefully-popped flavour- complete with personalised packaging- will be entered into PROPERCORN’s nationwide “crowdseasoning” competition. Their panel of food pioneers, which includes the PROPERCORN founders, Sam Bompas and Natasha Corrett, will be choosing finalists from across the UK and Ireland, with the winning flavour going up for public vote.

One taste-maker will be chosen to have their Limited Edition flavour stocked nationwide in retailers nationwide and be given a lifetime’s supply of popcorn.