The Vegetable Butcher

Sainsbury’s is set to open the UK’s first Vegetable Butcher in its Wandsworth superstore, South West London on 16th June. Working with vegetable expert and artist Amber Locke, the butcher will show customers there’s no limit to the ways vegetables can be incorporated into their everyday meals, and encourage them to make the most of their favourites from ‘root to tip’.

The first of its kind veggie counter will be open on a trial basis for three days only, so veg fans should get there quickly as Amber will be demonstrating a range of exciting vegetable preparation techniques from delicious avocado ribbons and broccoli noodles to how to julienne a pepper.

Inspired by the rise in nose to tail eating and the expert knife skills found in traditional butchers, The Vegetable Butcher will allow customers to discover new ways to prepare classics such as carrots, broccoli and cucumbers whilst being inspired to try new varieties including beetroot and celeriac and learning innovative ways to use all of the vegetable – all absolutely free.

Amber says: “I am passionate about inspiring people to eat more vegetables and showing them just how many ways there are to prepare and enjoy classic produce such as a carrot or pepper, so the “Vegetable Butcher” is the perfect role for me. I can’t wait to hear what customers think of my vegetable-inspired creations, and hopefully food fans will be tempted to go home and try one of the new techniques for themselves this summer.”

While Sainsbury’s is already leading the way with the launch of innovative products such as “Courgetti” and “Boodles” (butternut squash noodles) – the Vegetable Butcher at the Wandsworth store will use more than six different techniques to prepare vegetables including ribbon cut, spiralising, mandolin, wave-cut and julienne.

The Vegetable Butcher will be open for three days only at the Sainsbury’s Wandsworth store on 16th June (10am – 5pm), 17th June and 18th June (11am – 7pm). Customers can buy their favourite loose vegetables, then take them to the counter for a preparation of their choice - or to be inspired by a new way to prepare and enjoy them - at no additional cost.