The Rhône Touch

CÔTES DU RHÔNE CELEBRATES YOUNG ARTISTS WITH INTERACTIVE EXHIBITION ‘THE RHÔNE TOUCH’

The generic body presents a new way to enjoy wine as it launches two-week summer festival of art, food and drink in London, in partnership with artists from top design school.

On Thursday 21 July 2016 for a fortnight, Côtes du Rhône Wines will come alive during The Rhône Touch, an immersive exhibition taking consumers on a journey through arts and wine, in the heart of London.

For the first time, Côtes du Rhône Wines has partnered with London College of Communication (LCC) to create an exclusive public showcase of interactive art installations.

10 projects will be on display at the event which were all selected and funded by Côtes du Rhône Wines, bringing to life the unique aspects of the Rhône. The creations are the interpretation the students have made of the region’s values - unpretentious, high quality and enjoyable wines for any occasion – and the ‘Think Red Think Côtes du Rhône’ concept.

Each artwork will engage guests via different sensorial experiences, from sound to smell and touch with the aim to draw an emotional connection.

Alongside the art exhibition, a wine bar will enable guests to sip a glass of red, white or rosé wine from the region while strolling through the festival.

Attendees will also be able to book tickets for a pop-up restaurant headed by up-and-coming fusion chef, Adam Rawson and enjoy an unexpected wine and food matching experience. They will have the choice between bar plates (starting from £5) of ceviche and beef burgers to a three-course menu (£39) composed of 60 day Aged Beef Txuleton and Coffee Husk Tart, White Peach & Cacao Nibs