East Coast IPA – Life’s A Beach

Greene King East Coast IPA believes summer is worth celebrating, wherever you are. Whether you’re commiserating a return from warmer climates or simply looking for an excuse to feel the sand between your toes, there’s no need to hop on a plane.

East Coast IPA thinks every day should be a beach day, which is why it’s bringing the East Coast IPA Beach Bar to Camden Beach from Friday 29th July.

A crisp and cool pint of East Coast IPA, crafted by fusing the punchy citrus aromas of American hops with the easy-drinking flavour of the finest quality English pale ale, isn’t all that will be on offer. For beach bods can also win a selection of East Coast IPA goodies by capturing their ‘Life’s a Beach’ moment aboard the East Coast IPA branded surf board.

So whether you’re the next Kelly Slater or consider yourself a bit of a Bethany Hamilton, carve your moves and channel that upbeat, energetic beach vibe with East Coast IPA this summer.

Experiential East Coast IPA activity will be at The Beach for the entire month of August.