PromaxBDA UK

PromaxBDA UK ‘The New Normal’ Conference 2016
3 November 2016

PromaxBDA UK, representing the UK television and digital marketing & design community, is presenting The New Normal, a new breed of promotion and marketing conference featuring insightful talks and live demonstrations from some of the most renowned names in media, marketing and technology.

Designed to turn the traditional conference on its head, PromaxBDA UK’s The New Normal offers attendees an innovative, thought-provoking and immersive experience.

The event features a stellar speaker line-up, TED Talk-style – forget typical panels, think high-powered conversations, which will be vividly illustrated in real-time by talented scribers, along with a live band providing some on-stage surprises. Q&As will be held in a concurrent Chatroom so you can get up close and personal with your speakers in a way conferences rarely offer. The talks range from offering a “View from the Top” with industry leaders advising on where we are and where we are going, all the way through to “The New Normal” with those pioneers who are currently paving the way for us all.

Entertainment and insight into how technology can be used and manipulated to effect will come in the form of a masterful iPad magician, a giant physical Virtual Reality installation that gives you the experience without wearing a headset, a spectacular outdoor display combining flying camera drones and pyrotechnics masterminded by the same team behind the London 2012 Olympic Opening Ceremony, and the latest out-of-this-world VR demonstration by Samsung.

During the event attendees can relax on bean bags and sofas in a space designed to promote conversation, discovery and networking. There is a state-of-the-art Creative Lounge showcasing the best digital work that pushes the boundaries of creativity, and what you can achieve with AR, VR, mobile and social media. The gallery will show digital art forms used in ways you have never seen or imagined to fire up your own creativity. You may even bump into the Gillmor Gang on site who will be producing podcasts live from the event. Every attendee also walks away with a prized, tech-laden goody bag as a souvenir from the event to further inspire their creativity.

On 4 November, the action moves to the Hilton Park Lane for the PromaxBDA UK Awards 2016, a black-tie gala dinner hosted by comedian Kathryn Ryan, and sponsored by ENVY Post Production.


PromaxBDA Chair, Frank Radice comments:
“Today we are in the midst of a seismic shift in the way we create and market to best achieve our goals across a multitude of new platforms. What used to be is no longer. Emerging businesses are now competitive industries – a part of our way of modern life. This new paradigm is The New Normal and London is the best place on the planet to explore these creative opportunities because it is filled with some of the greatest creatives in the world.”

PromaxBDA Vice-Chair, Marc Ortmans comments:
“Broadcasting is no longer linear and one-way, it is interactive and everyone is participating. With this comes campaigns that consist of multi-channel narratives that go beyond the 30-second promo, often adding immersive and interactive experiences which the consumer now craves. PromaxBDA UK ‘The New Normal’ Conference will anticipate the future and change the way you think.”

Speakers include:
Ade Adepitan MBE (Paralympian and presenter), Mark Browning (Managing Director of ITN Productions), Marco Giusti (Senior Vice President of International Creative at NBC Universal), James Walker (Head of Marketing at Channel 4), Andrew Hawken (former Head at Sky News Digital), Russell Morris (Marketing & Merchandising Director at Amazon Instant Video), Guy Slattery (General Manager at Viceland), Anastasia Leng (CEO at Picasso Labs), Giles Thomas (CEO at MiMo Brands), Dean Donaldson (Digital Consultant), Charlie Mawer (Executive Creative Director at red Bee), Joel Beckerm