Do It All Denim - Regent Street

On Saturday 24th September Regent Street will DO IT ALL DENIM. Four Regent Street stores, four next generation London fashion designers, and endless unique fashion opportunities!

Shoppers who purchase their denim from selected retailers will be invited to have mini exclusive-consultation with one of four special guest designers to decide on the customising direction for their bespoke denim dream! The garments will be left in-store to be transformed, before the consumer can pop back to collect the finished product at the end of their day on-street. This experiential activity gives the consumer the opportunity to immerse oneself in the brand, the location and engage first-hand with acclaimed and inspirational creative designers who will transform something basic into something unique & extra special. Regent Street will see Ashley Williams, Lindsay McKean from Cats Brothers, Clio Peppiatt, Phiney Pet  take their dedicated ‘customisation stations’ for this event to stores on Regent Street.From getting personal with the latest monogrammed back pocket or embroidered collar, to printed knee patches, frayed hems and bleached bums, this is a trend not to be missed, and these exciting pop-up ‘Customisation Stations’ are here, for one day only, to help you Do It All Denim, and do it right!