Join the new Milk Tray Man on his first official mission

Patrick McBride makes debut appearance for Cadbury Milk Tray at top secret immersive event

What: A fully immersive experience that celebrates the brand new Cadbury Milk Tray advert, where Milk Tray Man, Patrick McBride, takes on his first epic mission!
Where: Top secret London location

For the first time ever, Cadbury Milk Tray will premiere its new advert at a top secret immersive experience, where guests will join Milk Tray Man, Patrick McBride, on his first official mission.

Whilst the exact nature of the Milk Tray Man’s adventure will be kept under wraps prior to the event, guests will be invited to become Cadbury Milk Tray Operatives for one night only and watch the epic new advert before it airs on national television.

As part of this unique event, fans will be required to register on Yplan before details of their mission are revealed. Guests will be given a new identity, co-ordinates of a ‘Cadbury Milk Tray command base’ meeting point and details of appropriate attire to wear in order to get into character on the night.

At the evening itself, guests will take part in interactive experiences, such as learning the art of thoughtfulness in a bid to show there is a Milk Tray Man in all of us. And of course, there will be the opportunity to sample delicious Cadbury Milk Tray throughout the evening itself!

To find out more visit www.facebook.com/CadburyUK or tweet us at @CadburyUK using #freethejoy.