Cold Calling for Business Owners

Islington Chamber of Commerce
presents
Cold Calling for Business Owners
August 30th 2011 2pm-5pm

The Centre for Strategy and Communication, 140 Old Street, London EC1V 9BJ
£10 (members) £20 (Non-Members) To book online

Send cheque made payable to “Islington Chamber of Commerce”, 222 Upper Street, London N1 1XR or email [email protected] for BACs transfer details.


What will delegates learn?

1: As a business owner calling other business owners this will teach attendees how to get the appointment as a respected expert rather than sounding like just another cold caller.
2: How to overcome call reluctance & do the calls. You don’t need to like calling you just need to do it.

Agenda

1: The call structure
2: The pattern interrupt
2: Finding pain, the core of the call
3: Your 15 second commercial
4: Putting it together – trial call
5: Behaviours and numbers

Facilitated by David Feldman, Sandler Training
The workshop will be an interactive event and be personally led by David Feldman who will start the workshop by making 2-3 cold calls in front of delegates.
David, a lawyer by training, moved into commercial strategy and leadership roles from a career in marketing. A well recognised name in the marketing world he has led and transformed a number of UK household brands.
For the past 15 years David has worked with VCs, investors and shareholders to lead the transformation and turnaround of a vast array of companies ranging from ailing international corporations through to the 'bleeding edge' technology start-ups.

David works closely with business owners to help them become comfortable and skilled in a sale environment and supports them as they develop into effective, commercially focused business leaders.