This summer Selfridges London will reopen its legendary roof to launch The Big Rooftop Tea & Golf Party, during which it will be transformed into a destination for a round of a crazy golf like no other and the highest afternoon tea on Oxford Street.
Opening on Thursday 31 May, the 9-hole, 2,500sqft crazy golf course is designed by British jellymongers and food architects, Sam Bompas and Harry Parr of Bompas & Parr. Revisiting Selfridges’ first introduction of mini golf on its roof back in the 1930s, the duo has given the full afternoon tea treatment to their crazy golf concept, making it the perfect companion to the tea-shop built next to it.
The course has been designed to look like a giant display of cakes, one for each hole, representing famous London landmarks. Participants will be challenged to conquer Buckingham Palace (hole #7), St. Paul’s Cathedral (hole #4) and Tower Bridge (hole #6), all clad in fondant and piped icing and to cross cake-stand bunkers and sugary waterfalls, while successful shots will be rewarded with visual treats. To add to the experience, Bompas and Parr are also ensuring the vision of cakes is accompanied by a suitable and very British scent: that of Bakewell tart via a clever micro-technology system. And just for good, eccentric and absurd British measure, a single red telephone box punctuates the gargantuan landscape. If crazy golf is played elsewhere in the world, it just won’t be as much fun!