Exciting new brands arrive at Westfield Stratford City

With the eyes of the world on London this summer, Westfield Stratford City is proud to welcome a host of new brands to the centre including three world first’s, Griffin, one of the leading creators of Apple products, The Bike Rooms, UK representative of Pinarello, bikes ridden by TeamGB and TeamSky, and lifestyle retailer Inside Track.

As the gateway to the Olympic Park, The Street is being transformed by the opening of these exciting new stores and others, from the quirky and cool concept stores like Magnum, Twenty8Twelve, H&M Sport and Inside Track, to the nation’s favourites Radley and Jo Malone. Visit Westfield Stratford City this summer for the best of global fashion, food, and entertainment.


Magnum London

The Magnum London concept store opens on the 20th July and will enable all customers to design their own Magnum ice creams, enjoy Magnum inspired cocktails and experience the ‘Magnum Infinity Pleasure Pod’ curated by renowned culinary architects, Bompas & Parr. Coat your Magnum in the finest chocolates and then pick a combination of toppings ranging from classic to experimental. During launch week, pleasure seekers can step inside a sensory ‘Magnum Infinity Pleasure Pod’ which captures your responses to the intense chocolate hit and projects them as stunning visual animations – before creating a personalised ‘Pleasure Portrait’.

Henri Lloyd
Original British sailing brand, Henri Lloyd, will be opening on 19th July. The new concept store will be a true reflection of the brand that pioneered many firsts in the sailing world; the interior focuses on a fresh aesthetic for the brand whilst showcasing Henri Lloyd’s sailing roots. A trio of billowing sails will be rigged above the store, whilst Shiplap detailing around the till, rope area dividers and hi-tech props create the atmosphere of a luxury yacht. The store will also stock the Round the World Race (RWR) SS12 collection which is derived from Henri Lloyd’s long standing history of sponsoring elite race teams including sailing Olympic champion Ben Ainslie OBE.
JUST OPENED

Levi’s Pop-Up
The Levi's pop-up shop store will stock their very latest ‘Commuter’ line of jeans. Designed to address cycling performance, mobility, durability and safety through a combination of technical fabrics and design, the ‘Commuter’ range features reinforced fabric in the crotch, back pockets, and belt loops, plus utility waistbands for strapping on a U-lock. The label is the denim market leader and continues to provide innovation and continual product excellence throughout all its collection concepts.

H&M Sport
Saturday 7th July will mark the arrival of H&M Sports’ brand new concept store. Selling men’s, women’s and childrenswear, the store will be open for ten weeks. Designed with clean lines and directional design elements, the store will be a celebration of all things athletic. Stocked with limited edition collections of key accessories, and beauty all in patriotic colours; the clothing collections meanwhile are fun and functional, and include essential workout pieces in bold colours for guaranteed track side stand out.

Inside Track
Now open on The Street, the unique Inside Track store is the first retail outlet of its kind in the World. The store sells a range of McLaren, Vodafone McLaren Mercedes, Formula 1, Aston Martin and Aston Martin Racing lifestyle merchandise as well as products from the partners of the two brands including Hugo Boss, Hackett, Links of London and TAG Heuer. The centrepiece of the store is a Vodafone McLaren Mercedes F1 car, giving fans a rare opportunity to see Jenson Button and Lewis Hamilton’s car close up.

Griffin
Griffin Technology, one of the leading creators of Apple products, has opened their first-ever store on The Street. The interactive store allows consumers to immerse themselves in the Griffin brand and experience its electronic products first hand. From stereo systems and speakers to high tech televisions and personal computers, visitors can test, play and try out Griffin’s products in an environment for which they are designed.