Japan Food Festival

In collaboration with the Fukuoka Chamber of Commerce and Industry, the Japan Centre is proud to announce the third Japan Food Festival (JAFF), between 27 July and 12 August 2012 at their Regent Street Store in London, featuring free tastings every day from 3-6pm. This year's JAFF is dedicated to Kyushu, Japan's third largest island.

At the event, selected regional culinary and cultural products from Kyushu will be showcased. Delicacies that can be sampled include soups, different kinds of sweet and savoury snacks, and a range of dressings and sauces.

In addition to this, guests will be offered a variety of teas, as well as a selection of alcoholic bever- ages, including Yuzu No Osake (citrus liqueur made with shochu spirits and yuzu citrus) and Kuni No Kotobuki Tokubetsu Junmai Yume Ikkon (Sake from Fukuoka with a rich rice flavour). 

Apart from having an experience of Kyushu's culinary heritage, this will also be an opportunity for visitors to sample cosmetics and learn about how Japanese women ensure to keep their gorgeous skin healthy and radiant.

Kyushu has been selected as the region that this year's JAFF will be devoted to for a number of reasons: it is home to breath-taking and very diverse scenery, which includes ancient forests, sandy beaches, sweeping mountains and active volcanoes. These volcanoes are the reason why Kyushu is often referred to as the hot spring capital of Japan. Thanks to its moderate climate and fertile soil, the island is also rich in fresh produce. All this, together with the island's long history as a centre for international trade has made Kyushu develop into a true culinary melting pot.