The Country comes to the City

Innovative hotel group myhotels is launching the first myvillage pop-up on 26th July 2012 until mid-August at myhotel Bloomsbury, creating a festival ambience on the hotel ground floor area for summer diners and passers-by to indulge in a farmers market feeling for their lunchtime or tea time hunger pangs. The country comes to the city with a trio of producers bringing artisanally brewed, raised and made beer, beef and ice cream.

The Hop Box will offer a range of craft beer and ciders from leading British micro-breweries. On a mission to beef-up Bloomsbury, Happy Herefords will be producing seriously good burgers and sausages made from their own-reared Hereford cattle - ask them and they'll tell you the name of the fella you're eating. Then cleanse the palate with a refreshing ice cream from an old school Matt Benecci ice cream tricycle, choosing from a selection of luxury, award-winning Marshfield Farm ice creams and 100% fat free sorbets, with flavours such as Toffee Fudge Fiasco, Chocoholic Heaven and Blackberry Beauty, before rolling back to the office or homewards.

myhotel Bloomsbury is located off Bedford Square, in the heart of London, minutes away from the British Museum and Fitzrovia, within easy reach of tube lines and a short taxi ride from St. Pancras International, Euston and King’s Cross.