About the event:

To celebrate hot fashion label Sister by Sibling’s official debut on the London Fashion Week schedule this year, they have collaborated with W London – Leicester Square to create a bespoke leopard print graphic – giving their signature print a W London twist. The hot pink graphic, perfectly fitting W London’s wild and playful side, will feature throughout the elements of the fashion collaboration which include a specially-curated Sister by Sibling Fashion Week Afternoon Tea Salon at W London, a limited edition Pink Leopard T-shirt, as well as a short fashion film.

Drawn together by their shared passions, Sister by Sibling and W London celebrate the duality of British personality transforming from formal day to informal night, drawing inspiration from prim and proper to punk English heritage. The limited edition Sister by Sibling Pink Leopard T-shirt will be exclusively available in The W Store at W London and is set to be a must-have item for next season. Leopard print regularly appears in Sister by Sibling’s collections whilst hot pink is tipped to feature heavily in the upcoming Spring/Summer collection. Even W London’s Insiders, the living embodiment of the spirit of W Hotels who know London inside out, are showing their wild side with bespoke pink leopard badges to customise their outfits.

Sister by Sibling have also created a short fashion film featuring their Spring/Summer collection shot within the hotel. Filmed by up-and-coming fashion film director Gabriel Gettman, the film embodies the label’s inspirations and concepts for Spring Summer ’13 which is based on youthful rebellion and will be showcased with a screening at W London.

Available for a limited time only, the Sister by Sibling Fashion Week Tea Salon at W London will offer guests a new take on the W Rock Tea. The Afternoon Tea will include a Sister by Sibling cookie in pink leopard print with a designer menu featuring Pink Leopard Chase Vodka cocktails. Celebrating W London’s passion for music, Sister by Sibling will also create a fashion-infused soundtrack to play throughout the Fashion Week Tea Salon service.

• The Sister by Sibling x W London Pink Leopard T-shirt will be available to buy from W The Store at W London from Saturday 15th September 2012.

• The Sister by Sibling x W London film will be available to view from 15th September on www.wlondon.co.uk/gallery and www.facebook.com/wlondonhotel.

• The Sister by Sibling Fashion Week Afternoon Tea Salon will be served in the W Lounge at W London from 14th – 30th September 2012 between 2-5pm each day. For more information or to book, visit www.wlondon.co.uk or call 0207 758 1000.

Official Link:
http://www.wlondon.co.uk...

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