Best places to buy your wedding dress

You're about to get lavished with attention... pretty woman style.

The good news is: you don't have to be getting married to go wedding dress shopping!

... actually, you probably do.

So if you ARE getting married, this is where the fun begins. Forget the pressure of the "I dos", of everyone's eyes being on you as you walk down the aisle... you must look on this as an opportunity to go shopping. An opportunity to go shopping for the most awesome dress you'll ever wear.

So assemble up your chums and prepare to be treated like a princess. You're about to get lavished with bucket-loads of attention... pretty woman style.

(Just to be clear... we're not calling you a hooker.)

Browns Bride
12 Hinde Street Mayfair W1U 3BE
Region: Mayfair
Nearest Station: Bond Street (0.2 miles)

AIL Says: First of all, you need only look here if you have a significant budget. This is the offshoot of designer store Browns, and prices reflect that. If money is no object – and we’re talking anything from £3,500 to £9,000 here – then this is where you will find some of the most luxurious, exclusive dresses on the market.

  • USERS 10/10
Mirror Mirror
54 Penton Street Islington N1 9PZ
Region: Islington
Nearest Station: Angel (0.2 miles)

AIL Says: The Angel boutique Mirror Mirror is one of London’s most popular wedding boutiques. As well as stocking its own couture range, the shop stocks Cymbeline Paris, Intuzuri and Yohan Cris with prices starting at around £850.

  • USERS 8/10
Melanie Potro Bridal Couture
110 OXO Tower Wharf Barge House Street Southbank SE1 9PH
Region: Southbank
Nearest Station: Waterloo East (0.3 miles)

AIL Says: Located in St. John’s Square, Clerkenwell, Melanie Potro Wedding Couture is a great destination for dresses. Tell her your budget and she can find a suitable dress. For those with just little more to spend, a full-bespoke service is available from £1,600. What’s more, the shop holds sample sales (that attract big queues) with dresses at reduced prices.

  • USERS 10/10
Annie's Vintage Costume
12 Camden Passage Islington N1 8ED
Region: Islington
Nearest Station: Angel (0.2 miles)

AIL Says: If affordability is key for you then why not pick something up from the past. Annie’s Vintage actually supplied some of the lace that went towards Kate Middleton’s Alexander McQueen wedding dress and has a good range of vintage lace gowns starting at around £300.

Angelica Bridal
18 Camden Passage N1 8ED

Nearest Station: Angel (0.2 miles)

AIL Says: Angelica Bridal is another Camden Passage wedding boutique and another shop that holds regular sample sales. The beautiful store has prices that begin at around £750 but if you don’t mind an ex-display outfit then prices can be considerably cheaper.

400 Oxford Street Marylebone W1C 1JS
Region: Marylebone
Nearest Station: Bond Street

AIL Says: Not everybody wants to go fluffy and white for the big day and that’s fine. Elegant eveningwear can look equally as stylish and although the designer labels in Selfridges are pricey, it’s your wedding dress! Choosing from labels like Christopher Kane and Erdem will offer a contemporary look that can be worn again.

Fur Coat No Knickers
2.15 Kingly Court Soho W1B 5PW
Region: Soho
Nearest Station: Piccadilly Circus (0.2 miles)

AIL Says: What a name and what a selection of wedding dresses. Located in Kingly Court on the side of Carnaby Street this is the place for dresses that ooze character. Set up by former film costume supervisors if you’re after a one-off then Fur Coat No Knickers should be number one on your list.

Temperley London
27 Bruton Street Mayfair W1J 6QN
Region: Mayfair
Nearest Station: Bond Street (0.2 miles)

AIL Says: Temperley means class and when you’re getting pure, unadulterated British class, you pay for it. With stores in Mayfair and Notting Hill the boutiques offer private appointments in attractive, relaxed settings. Bespoke or ready-to-wear, prices start at around £1,300. If it’s a designer label you want, you can do no wrong with Temperley.


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