This autumn, as part of a £7m makeover at the landmark Chelsea branch of John Lewis, Peter Jones will glow with the light of an exclusive new department dedicated entirely to candles and home fragrance. The first shop in the John Lewis department store group to create such a department, Peter Jones has identified that customers now consider scenting their home as important as choosing its colour, look and feel and have used the rising demand for premium and luxury room fragrances to shape its vision for the candle shop. The enhanced offer now includes twenty brands of candles and an array of room fragrance accessories, such as candle holders, diffusers and scents. In the candle shop, customers will find everything from a simple stick candle at £1 each to a top-of-the-range fragranced candle for £80 from Archipelago – just one of the new brands to join the Peter Jones collection. New introductions also include luxury natural wax candles by Irish brand Max Benjamin and contemporary French label La Compagnie de Provence. The candle shop will also bring new exclusives to Peter Jones, as it becomes the only John Lewis department store to stock hand-pressed pewter sealed candles by Votivo ranging from £12 to £40 and the inspired perfumed flower arrangements by Hervé Gambs, costing from £20 up to £300 for the flower and £22 for the fragrance. Kat Silva Lozana, Peter Jones Partner and candle expert, says, “The demand for home scents has really grown over the last few years, as customers increasingly seek to create an ambient living space that smells as good as it looks. These beautifully packaged little luxuries, candles, diffusers and home fragrances are great gifts for others and perfect for those looking to indulge themselves." Designed to have an atmospheric apothecary feel, the 350-square foot candle shop has floor-to-ceiling wooden shelves holding magnificent bell jars and lanterns and an array of room fragrancing options. With its own special entrance via Symons Street, the Peter Jones candle shop is a distinctive addition to a shop that has seen many new introductions in its 125-year history, bringing a unique visual concept and completing the refined shopping experience.
