Topman Hits Shoreditch

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Posted by Laurel on Monday 26th of September 2011

In a move that's sure to excite guys across the East, Topman have opened a one-off concept store in the heart of Shoreditch. Topman General Store opened on Friday on Commercial Street. Housed over two discreet floors, the store has its own distinct handwriting and personality.

Curated by Gordon Richardson, Design Director of Topman and Matthew Murphy, Creative Director of Bstoe London, the intimate space will feature an edited selection of core Topman pieces, Topman Design, Topman Limited and seasonal project collaborations alongside a carefully selected range of key branded items, limited edition artworks and books exclusive to the store.

Exclusives for the launch include T and F Slack Shoes, who have designed three derby shoes exclusive for General Store, as well as Swear who have produced two pairs of footwear (one shoe and one boot). Surface to Air jewellery will be available, as well as a limited edition T-shirt designed by them exclusively for the launch. Rite in the Rain General Store notebooks have also been produced in a limited edition run.

General Store will also house a selection of limited ODR books from Paris and and edited collections from Casio watches, Pendleton, Norsea Industries and Percival with plenty more exciting collaborations and link ups to come.

Furnished throughout with personal finds and custom built displays, with temporary art installations, frequent fashion updates and in-store events; the store, staffed by knowledgeable lovers of all things contemporary, will act as both a social hub and fashion destination in the heart of the local community.

Topman General Store is open now at 98 Commercial Street, E1.

Love Laurel x


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