Long a high street staple for clothing and food, Marks & Spencer has added to another impressive accolade to its list with the recent opening of a brand new beauty department in the High Street Kensington store. The first of what will be a nationwide roll out, with 100 departments planned before summer 2013. M&S has reviewed its entire beauty offer, repackaging and improving all of its existing own brand products and will reveal a totally new store fit and customer service offer.
The brand new M&S Beauty department will also feature an exclusive edit of some of the leading niche beauty brands from Europe and the USA, handpicked to be included in the department. M&S experts have spent months searching for brands that offer the very best of nature and science and each range has been selected for its unique story from Apivita - Greece’s top natural skin and hair care range, derived from Greek honey bees, to Dr Murad; ‘transforming skincare’ from one of the US’ leading doctor brands.
M&S is also launching a new own-brand range called Pure, a skincare and bodycare brand with a natural and eco friendly proposition. Recognising that more and more customers are looking for products which perform and offer luxurious formulations, but which are also natural, kind to the environment and eco-friendly, the Pure range has been developed to offer a kinder alternative to more pharmaceutical skincare products on the market without compromising on quality and results.
Service and customer advice is a key part of the new beauty departments. Experienced and expertly trained beauty advisers will be on hand to offer specialist and impartial advice to customers. The aim is to make beauty buying simple, fuss-free and enjoyable with no hard sell. All beauty advisers have been specially selected and will undergo a rigorous training programme, specifically designed by industry experts. This includes skincare, hair care and makeup training, practical make-up application for all occasions and skin analysis.
M&S Beauty aims to reinvent the beauty shopping experience both in store and online with ground breaking new technology that allows customers to access expert advice at all times of the day in store and online. Innovative new interactive tools exclusive to M&S include the ‘Virtual Makeover’ counter which allows customers to experience different make up looks and skin consultations ‘virtually’, either from a photo or a model.
Love Laurel x
