hush launches London pop:in store

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Posted by Laurel on Sunday 26th of February 2017

Thursday 16h March will see London womenswear brand hush launch their pop:in store at Protein Studios in Shoreditch.

Open for ten days with a curated menu of activities, including an exclusive launch party, intimate style talks and in-store customisation workshops, the pop up will bring the brand's unique online experience offline.

Customers are invited to enjoy bespoke cocktails whilst trying on the latest hush collections, with the unique concept of allowing attendees t to try on the hush collection and buy online to be delivered direct to their door the following day.

The hush store will also champion the brand’s new ‘Style Personality’ campaign, a celebration of individuality and personal style, with capsule collections for four distinct style personalities: Colour Riot, Minimalist, Urban and Modern Feminine. Online, an interactive quiz for women to discover their ultimate style has created instant consumer attention with over 6000 women rushing to reveal their style personality within minutes of launching online.

The pop:in store encompasses engaging activity throughout the 10 days, inviting customers to various tailored events. From evening style talks hosted by a leading fashion influencer, that allows each customer to encapsulate their individual style through to monogram workshops. Each event is designed to share secret style tips on how to work, and rework key pieces from the hush collection to create the ultimate spring wardrobe as well as a chance for likeminded women to connect and enjoy informal and relaxed events.

Love Laurel x


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